Privacy policy
How I handle your data
Last updated: 14 November 2026
This website is run by Natasha Yemelyanova, an independent digital marketing advisor based in Amsterdam, the Netherlands. This page explains what personal data I collect through this website, why, and what your rights are.
Contact: for anything about your data, please use the contact form on my homepage.
What I collect and why
1. When you book a call
Booking happens through Google Calendar's booking page. I receive your name, email address and your answers to the booking questions (what you'd like to discuss and your company website). I use them to schedule the call and prepare for it.
Legal basis: taking steps at your request before a possible contract.
2. When you use the contact form or email me
The contact form asks for your name, email address, company website (optional) and your message. Netlify, my hosting provider, receives the form, checks it for spam (using Akismet), stores it and forwards it to my inbox. If you email me directly, I receive your email address, name and whatever you write. I use this only to reply to you. I don't add you to any mailing list.
Legal basis: my legitimate interest in answering your message.
3. When you subscribe to my newsletter
Subscribing happens on Substack, not on this website. As the newsletter's author, I receive your email address and use it only to send the newsletter. You can unsubscribe through the link in every email. Substack's own privacy policy also applies.
Legal basis: your consent.
4. When you visit this website
This website uses no cookies and no analytics or tracking tools. My hosting provider, Netlify, briefly processes technical data such as your IP address to deliver the website and keep it secure.
Legal basis: my legitimate interest in running a secure website.
I don't sell your data, and I don't use it for advertising.
Who else processes your data
| Service | What for | Where |
|---|---|---|
| Google (Calendar, Gmail) | Booking calls, email | EU and USA |
| Netlify | Website hosting, contact form | USA |
| Akismet (Automattic) | Spam filtering of contact form messages, on Netlify's behalf | USA |
| Porkbun | Forwarding email sent to my domain | USA |
| Substack | Newsletter | USA |
Some of these companies are based in the United States. Where data leaves the EU, it's protected by safeguards such as the EU–US Data Privacy Framework or the European Commission's standard contractual clauses.
How long I keep it
- Booking details, contact form messages and emails: up to 2 years after our last contact, so I can follow up on our conversation. If we don't work together, I delete them after that. If we do, client records are kept as long as Dutch law requires (for example, 7 years for invoices).
- Newsletter: until you unsubscribe.
Your rights
You can ask to see, correct or delete your data, to receive a copy of it, or to object to how I use it. If you gave consent, you can withdraw it at any time. Send your request through the contact form and I'll reply as soon as I can, and always within one month, as the law requires. To stop receiving the newsletter, use the unsubscribe link in any email.
If you have any concerns about how I handle your data, please let me know so I can make it right. You also have the right to contact the Dutch Data Protection Authority, the Autoriteit Persoonsgegevens.
Changes
If the website changes how it handles data, I'll update this page and the date at the top.